Climbing Fast Soars Past No Plane, No Gain

The Climbing Fast initiative will focus on publicizing business aviation’s benefits to society, career opportunities for young people, and commitment to zero emissions by 2050.

Fred George

Wednesday, October 18, 2023 at 10:31 AM ET

Verified

The ‘Climbing.Fast.’ messaging program debuted at NBAA-BACE’s opening keynote on day one of the show. [Stephen Yeates]

Key Takeaways:

The National Business Aviation Association (NBAA) and over a dozen organizations launched "Climbing Fast," a new initiative to promote business aviation's societal benefits, career opportunities, and commitment to achieving net-zero emissions by 2050.
The campaign aims to educate the public by highlighting business aviation's positive community contributions, such as disaster relief efforts, and its role as an "innovation incubator."
Achieving net-zero emissions by 2050 is critically dependent on significantly increasing the production of Sustainable Aviation Fuel (SAF), which currently accounts for only 0.1 percent of jet fuel consumed globally.
Scaling SAF production will require federal government mandates, incentives for fuel producers, and leveraging diverse feedstocks, despite challenges like price disparity and competition from commercial airlines.

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Climbing Fast, a new triple-prong initiative launched by the National Business Aviation Association and more than a dozen other organizations, will publicize business aviation’s benefits to society, career opportunities for young people, and commitment to zero emissions by 2050, says Ed Bolen, NBAA president and CEO.

The campaign is considerably broader in scope than NBAA’s and the General Aviation Manufacturers Association (GAMA)’s No Plane, No Gain advocacy program, which launched in February 2009 in the wake of the big three automakers being skewered by Congress and the media for using business jets to fly to Washington, D.C., to seek federal bailouts to avoid bankruptcy. Climbing Fast now replaces No Plane, No Gain.