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New Textron Aviation Brings Together Cessna, Beechcraft

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Key Takeaways:

  • Textron officially formed Textron Aviation by acquiring Beechcraft for $1.4 billion and merging it with Cessna, creating a significant general aviation powerhouse.
  • The newly combined entity, which also incorporates the Hawker service arm, reported approximately $4.6 billion in revenues in 2013 and will be led by former Cessna CEO Scott Ernest.
  • Cessna, Beechcraft, and Hawker will maintain their distinct brand identities despite being under the Textron Aviation umbrella.
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Cessna and Beechcraft are officially part of the same company, the newly formed Textron Aviation, after parent company Textron on March 14 closed its acquisition of Beech Holdings LLC, the parent of Beechcraft Corp.

Cessna and Beechcraft together recorded about $4.6 billion in revenues in 2013, making the combination a general aviation powerhouse. The $1.4 billion acquisition of Beech Holdings actually brings together three iconic brands, with the third being Hawker, which lives on through the business jet unit’s service arm. Scott Ernest, who has served as Cessna’s President and CEO since 2011, will lead Textron Aviation as CEO.

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