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New Textron Aviation Brings Together Cessna, Beechcraft

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Key Takeaways:

  • Textron completed its $1.4 billion acquisition of Beech Holdings LLC, officially merging Cessna and Beechcraft into a new company named Textron Aviation.
  • This combination creates a general aviation powerhouse, with Cessna and Beechcraft collectively generating approximately $4.6 billion in revenues in 2013, and will be led by former Cessna CEO Scott Ernest.
  • Despite the merger, Cessna, Beechcraft, and Hawker will remain distinct brands to preserve their individual histories and market strengths.
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Cessna and Beechcraft are officially part of the same company, the newly formed Textron Aviation, after parent company Textron on March 14 closed its acquisition of Beech Holdings LLC, the parent of Beechcraft Corp.

Cessna and Beechcraft together recorded about $4.6 billion in revenues in 2013, making the combination a general aviation powerhouse. The $1.4 billion acquisition of Beech Holdings actually brings together three iconic brands, with the third being Hawker, which lives on through the business jet unit’s service arm. Scott Ernest, who has served as Cessna’s President and CEO since 2011, will lead Textron Aviation as CEO.

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