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The 2011 Southeast LSA Tour

The 2011 Southeast LSA Tour stop at Greenville. Greenville Downtown Airport
Gemini Sparkle

Key Takeaways:

  • Competitors in the light sport aircraft (LSA) industry collaborated on the Southeast LSA Tour, flying demo planes directly to potential buyers across several locations.
  • The tour's primary goal is to promote the entire LSA niche as a viable, practical, and affordable option, fostering a unique spirit of cooperation among manufacturers.
  • This "grassroots" marketing approach creates a focused, "captive experience" for highly interested prospects, gaining promising momentum for future tours despite early promotion challenges.
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In a unique show of cooperation among competitors, representatives from 10 light sport aircraft manufacturers and dealers on their way home from Sun ‘n Fun flew their demos to Georgia and South Carolina last week to participate in the 2011 Southeast LSA Tour. Over the course of four days, the group made four stops for a few hours each day to showcase their airplanes to the public: first stop was Savannah (LHW), then Greenville (GMU) before rounding out the tour with stops in South Atlanta (GA2) and Atlanta (PDK).

“We’re taking the aircraft to the people instead of waiting for people to walk by,” says Bill Canino of Sport Air USA, dealer for the Sprint, Sirius and iCub. “They seem to be very responsive.”

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