Hot air balloon pilots will tell you that flying them is something that gets under your skin, a passion that ignites your soul—almost like the burners that keep their balloons aloft. But pursuing that passion can also be a way to make a living. Balloon pilots with business savvy often turn what starts as a hobby into a side job that not only pays for the travel and expenses associated with ballooning, but can also build college funds for their kids, or be a secondary income for their families. And, for those who hustle and have the good fortune of landing a corporate advertising contract (or two), it can become a full-time career.
The Up Up & Away Florida Hot Air Balloon Festival held May 6 through 8 in Lakeland was a showcase for business-oriented balloonists—who flock to dozens of festivals year-round to promote corporate brands, and/or sell passenger flights and tethered balloon rides.
