That "lighter, simpler, less expensive" design philosophy is obviously a steadfast core belief at Robinson helicopter. Kurt Robinson, who took over the reins as CEO and president of the company this summer when his 80-year-old father retired, told me proudly, "We build Fords and Chevys here." The message was that the company's light, simple products perform well and inexpensively without flash and complication. This new turbine helicopter comes to market at a price point that will ensure its success: $790,000. To put that into perspective, when Bell abandoned its entry-level 206B-3 JetRanger III production in 2008, it was priced at around $1.3 million, reasonably equipped. That leaves only two other competitors for the R66: The Sikorsky S-333 at about $900,000, average equipped, and the Enstrom 480B, which sells for about $1.05 million to $1.1 million.