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Choose Your Words Carefully

Gemini Sparkle

Key Takeaways:

  • The competitive news industry prioritizes sensational headlines and "clicks," often framing aviation accidents with provocative or misleading terminology to attract public attention.
  • Pilots are frequently sought as experts after an accident, but their technical discussions or even casual remarks can be easily misconstrued, taken out of context, or sensationalized by non-pilots and the media.
  • It is crucial for pilots to choose their words carefully when discussing aviation incidents, whether with media, friends, or family, to avoid inadvertently reinforcing public misperceptions about the risks of flying.
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Whether it involves a national TV news reporter or simply a friend looking for fast answers, all of us pilots become designated experts when a high profile accident occurs. And we need to recognize some priorities. Today’s news “industry” is extremely competitive, and there is a strong motivation to seek out headlines and quotes that jump off the front page; or the home page of a Web news source. If you can’t grab the readers’ attention, you’re not going to record ‘clicks’ to your stories. And for better or worse, writers are judged, and promoted, by how many people read their stuff. (Present company included.)

As pilots, we are wrapped in a unique culture of safety. That’s good and bad. Good because we subject ourselves, other pilots and our entire industry to constant review. Bad when we are publicly critical of issues that are not readily understood by those not familiar with what it takes to fly a light airplane safely. When we relate a relatively minor lapse in judgment — say, forgetting to close the cowl flaps in cruise (my favorite gaffe), it might sound as though the flight was seconds from a violent, sudden end.

Mark Phelps

Mark Phelps is a senior editor at AVweb. He is an instrument rated private pilot and former owner of a Grumman American AA1B and a V-tail Bonanza.

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