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Why We Fly, Why We Don’t

Connie White
Gemini Sparkle

Key Takeaways:

  • Continental Motors is experimenting with an accessible flight-training center located off-airport in an upscale mall, using simulators and a standardized curriculum to integrate training into everyday routines and attract casual interest.
  • The initiative aims to draw "walk-up" customers who might be inspired to pursue flying by seeing aviation made visible and easily approachable, awakening dormant dreams.
  • The author posits that people learn to fly not solely for practical benefits or cost analysis, but to fulfill a deeper, often inherent, dream or align with their self-image.
  • The key to growing private aviation is to connect with individuals who already have a "pilot in their heart" and provide practical, accessible ways for them to realize that dream.
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I spent a day out in Alabama recently at a storefront flight-training center being operated by Continental Motors as part of an experiment to change up the flight-training game, to find ways to provide training that people can work into their everyday routines more easily. The center makes extensive use of simulators and flight-training devices along with a standardized curriculum in order to help students make the most of their time. Its location not at the airport but close to town at an upscale outdoor mall makes it accessible and fun to visit. To actually go flying, students will venture to an airport. It’s a great idea. Read more about it here.

One of the hoped-for results of the experiment is that the school will get walk-up customers, people who see through the store windows the cool, full-motion flight sims in action and want to know what’s going on. Maybe some of those people will decide to take the plunge. Who knows, maybe they’ve been thinking about flying for some time but never made it out to the airport. Seeing aviation happening right before their eyes might be all that it takes to awaken that long dormant dream.

Isabel Goyer

A commercial pilot, Isabel Goyer has been flying for more than 40 years, with hundreds of different aircraft in her logbook and thousands of hours. An award-winning aviation writer, photographer and editor, Ms. Goyer led teams at Sport Pilot, Air Progress and Flying before coming to Plane & Pilot in 2015.

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