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Why We Fly, Why We Don’t

Connie White
Gemini Sparkle

Key Takeaways:

  • Continental Motors has launched an experimental flight training center in an upscale mall, distinct from an airport, utilizing simulators to make learning to fly more accessible and convenient.
  • This innovative approach aims to attract "walk-up" customers by making aviation visible and integrated into daily life, hoping to inspire latent interest in flying.
  • The article argues that individuals learn to fly not primarily through cost/benefit analysis, but because it fulfills a deep personal dream and aligns with their desired self-image.
  • The key to growing private aviation is connecting with these inherent "pilots in their heart of hearts" and providing practical, accessible pathways to make their flying dreams a reality.
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I spent a day out in Alabama recently at a storefront flight-training center being operated by Continental Motors as part of an experiment to change up the flight-training game, to find ways to provide training that people can work into their everyday routines more easily. The center makes extensive use of simulators and flight-training devices along with a standardized curriculum in order to help students make the most of their time. Its location not at the airport but close to town at an upscale outdoor mall makes it accessible and fun to visit. To actually go flying, students will venture to an airport. It’s a great idea. Read more about it here.

One of the hoped-for results of the experiment is that the school will get walk-up customers, people who see through the store windows the cool, full-motion flight sims in action and want to know what’s going on. Maybe some of those people will decide to take the plunge. Who knows, maybe they’ve been thinking about flying for some time but never made it out to the airport. Seeing aviation happening right before their eyes might be all that it takes to awaken that long dormant dream.

Isabel Goyer

A commercial pilot, Isabel Goyer has been flying for more than 40 years, with hundreds of different aircraft in her logbook and thousands of hours. An award-winning aviation writer, photographer and editor, Ms. Goyer led teams at Sport Pilot, Air Progress and Flying before coming to Plane & Pilot in 2015.

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