What he lacked in actual business experience, though, Ceravolo made up for by reading business books, dozens of them, including Richard Branson's lessons-in-life treatise, Screw It, Let's Do It. Branson's advice, keep trying until you get what you want, persuaded Ceravolo to walk into dozens of banks around South Florida with what he called "a crummy little business plan," trying to find money to buy a Cessna 206 on floats. The answer at each was the same: "No." Timing was on his side, at least a bit. With Chalks Flying Service having shut down four years earlier, after an accident in one of its Grumman Albatrosses, no local seaplane service existed.