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Cirrus Expands Sales Network, Adapts to Marketplace

Cirrus says Up to 40 percent of its 2021 buyers of the SR series single-engine piston aircraft were “new to aviation.” [Courtesy: Cirrus Aircraft]
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Key Takeaways:

  • Cirrus Aircraft is experiencing strong growth in private aviation, with 40% of its 2021 SR series buyers being new to aviation and 25% of orders coming from outside the U.S.
  • To capitalize on increasing international demand, Cirrus has expanded its European footprint, opening a regional operations office in Rotterdam, Netherlands, and growing its service network in the UK and Europe.
  • Cirrus aims for international markets to contribute 20-30% of its total revenue, prioritizing dedicated local support in Europe to navigate regional complexities and infrastructure differences compared to the U.S.
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For aircraft manufacturers, interest in flying GA remains positive—and one indicator that is particularly encouraging is that interest is strong from people new to flying privately. At least that’s what Cirrus Aircraft has reported in its most recent shared data from 2021 and the first quarter of 2022. Up to 40 percent of its 2021 buyers of the SR series single-engine piston aircraft were “new to aviation,” according to a release, “and 25 percent of SR orders were from outside the U.S.”

So it makes sense that the OEM is expanding its footprint in the U.K. and Europe. Earlier this spring, Cirrus Aircraft opened a regional operations office in Rotterdam, The Netherlands, to join its sales office in Valenciennes, France, and it has named Oriens Aviation at Biggin Hill Airport (EGKB) near London, England, as a service provider in its network. Oriens joins Cirrus maintenance providers in Guernsey, Gloucestershire, and Leeds in the U.K., and hundreds around the world.

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