One of the outgrowths of video-enhanced social media are the number of “challenges” that are shared on them. For the unfamiliar, these challenges often involve a physical activity, like having a bucket of ice dumped over your head, having six of your closest friends hit golf balls at you, riding a skateboard down a flight of stairs at a public library, etc. The non-social media general public often hears about these challenges when the person performing the challenge is injured or worse.
For example, a few years ago, health officials were warning consumers not to eat detergent pods when the Tide Pod Challenge became a thing—the challenge involved people who ate the whole bowl of stupid on a given day and were inspired to swallow a packet of poisonous detergent as a means of gaining attention on social media.
