The following is excerpted from The Vanishing of Flight MH370 by Richard Quest, Berkley Publishing.
The Vanishing of Flight MH370: The Inside Story of CNN’s Coverage
Key Takeaways:
- The disappearance of Malaysia Airlines Flight MH370 remains largely unsolved, characterized by minimal evidence despite the largest aviation search in history and extensive speculation.
- CNN, under CEO Jeff Zucker, adopted an unprecedented "all-in" strategy for covering MH370, dedicating continuous airtime and vastly increasing its use of aviation analysts as the first major test of this new approach.
- This intensive coverage resulted in record viewership for CNN but also drew widespread criticism for its perceived overkill and for entertaining highly speculative theories, though CNN leadership defended the approach as meeting public demand for the evolving mystery.
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