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Joby Shakes Up UAM With Agreement to Buy Blade’s Passenger Business

Electric air taxi developer will take over Blade’s network of terminals and lounges in locations such as New York City.

Joby Aviation electric vertical takeoff and landing eVTOL air taxi New York
Joby’s electric vertical takeoff and landing (eVTOL) air taxi is a piloted, four-passenger model designed for short-hop flights, cruising at about 200 mph. [Courtesy: Joby Aviation]
Gemini Sparkle

Key Takeaways:

  • Joby Aviation is acquiring the passenger division of Blade Air Mobility for $125 million, a significant move to accelerate its urban air mobility (UAM) launch plans.
  • This acquisition provides Joby with crucial infrastructure, including Blade's network of 12 terminals and an existing customer base, particularly in key markets like New York.
  • The deal strategically addresses Joby's needs for launchpads, demand generation, and a real-world platform to integrate and refine its ElevateOS ridesharing software.
  • Blade's medical transport business will spin off as Strata Critical Medical, with Joby becoming its preferred eVTOL partner.
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In a seismic move for the emerging urban air mobility (UAM) industry, electric air taxi developer Joby Aviation on Monday announced it plans to acquire the passenger division of New York City-based helicopter and jet charter operator Blade Air Mobility.

The $125 million purchase nets Joby—which aims to launch a U.S. aerial ridesharing service in partnership with Delta Air Lines and Uber as soon as next year—a key launchpad for its operations.

Jack Daleo

Jack is a staff writer covering advanced air mobility, including everything from drones to unmanned aircraft systems to space travel—and a whole lot more. He spent close to two years reporting on drone delivery for FreightWaves, covering the biggest news and developments in the space and connecting with industry executives and experts. Jack is also a basketball aficionado, a frequent traveler and a lover of all things logistics.

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