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Joby Shakes Up UAM With Agreement to Buy Blade’s Passenger Business

Electric air taxi developer will take over Blade’s network of terminals and lounges in locations such as New York City.

Joby Aviation electric vertical takeoff and landing eVTOL air taxi New York
Joby’s electric vertical takeoff and landing (eVTOL) air taxi is a piloted, four-passenger model designed for short-hop flights, cruising at about 200 mph. [Courtesy: Joby Aviation]
Gemini Sparkle

Key Takeaways:

  • Joby Aviation is acquiring Blade Air Mobility's passenger business for $125 million to secure critical infrastructure and an established customer base for its electric air taxi service.
  • The acquisition provides Joby with Blade's network of 12 terminals, including key locations in New York, and access to 50,000 customers, acting as a launchpad for its urban air mobility operations.
  • This strategic purchase aims to accelerate Joby's commercial rollout, leveraging Blade's existing operations and expertise while coinciding with increasing regulatory support for eVTOL aircraft integration.
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In a seismic move for the emerging urban air mobility (UAM) industry, electric air taxi developer Joby Aviation on Monday announced it plans to acquire the passenger division of New York City-based helicopter and jet charter operator Blade Air Mobility.

The $125 million purchase nets Joby—which aims to launch a U.S. aerial ridesharing service in partnership with Delta Air Lines and Uber as soon as next year—a key launchpad for its operations.

Jack Daleo

Jack is a staff writer covering advanced air mobility, including everything from drones to unmanned aircraft systems to space travel—and a whole lot more. He spent close to two years reporting on drone delivery for FreightWaves, covering the biggest news and developments in the space and connecting with industry executives and experts. Jack is also a basketball aficionado, a frequent traveler and a lover of all things logistics.

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