How Electra and Bristow Could Launch New Era of ‘Direct Aviation’

Helicopter operator places binding predelivery payments for manufacturing slots.

Jack Daleo

Tuesday, February 03, 2026 at 01:30 PM ET

Verified

Edited By:

Travis Tingle

Helicopter operator Bristow Group could be the first to introduce Electra’s hybrid-electric, ‘ultra short’ EL9 aircraft. [Credit: Electra]

Key Takeaways:

Bristow Group, a leading helicopter operator, has partnered with Electra by making a binding commitment for the first five delivery slots of its EL9 hybrid-electric aircraft.
This collaboration aims to introduce a new "direct aviation" model using the EL9, which is designed for "ultra short" takeoffs and landings (150 feet) from non-airport locations like parking lots and rooftops.
The EL9 is envisioned to offer the small footprint and quiet operation of a helicopter with the improved safety and economics of a fixed-wing aircraft, enabling more accessible and cost-effective regional air travel.
Bristow's global operational experience and strong safety culture are critical to Electra's plan for the global rollout of the EL9, with FAA certification targeted for 2029-2030.

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Houston-based helicopter operator Bristow Group primarily operates offshore oil and gas and search and rescue services for government customers.

In a few years, though, it could spearhead a new model of passenger air transport—one that does away with the constraints of airports and other traditional locations in favor of unused parking lots, rooftops, and other places closer to where passengers live and work.