Cirrus has unveiled its newly redesigned logo which it said reflects the company’s “unending quest for innovation.” Cirrus has long identified with a concept of personal aviation that makes flying more approachable, accessible, and personal.
The Duluth, Minnesota-based company said it is updating its brand identity to further emphasize its particular approach to private aviation, called “Everything in Reach.” The recent changes are part of a broad strategy to grow the aviation industry and move toward a new era in personal aviation. Cirrus manufactures and sells the SR series of piston singles and the Vision Jet.
