How Electra and Bristow Could Launch New Era of ‘Direct Aviation’

Helicopter operator places binding predelivery payments for manufacturing slots.

Jack Daleo

Tuesday, February 03, 2026 at 01:30 PM ET

Verified

Edited By:

Travis Tingle

Helicopter operator Bristow Group could be the first to introduce Electra’s hybrid-electric, ‘ultra short’ EL9 aircraft. [Credit: Electra]

Key Takeaways:

Bristow Group, a major helicopter operator, is partnering with Electra to spearhead a new "direct aviation" model using Electra's hybrid-electric EL9 aircraft.
This initiative aims to revolutionize passenger air transport by enabling flights from non-airport locations such as parking lots and rooftops, utilizing the EL9's ultra-short takeoff and landing capabilities (150 feet).
Bristow has made a significant commitment as Electra's launch customer, securing the first five EL9 delivery slots and contributing its extensive operational expertise and strong safety culture to the aircraft's development and future rollout.
The EL9 is designed to offer the quiet operation and small footprint of a helicopter with the improved economics and safety of a fixed-wing aircraft, allowing for expanded access to air travel closer to where people live and work.

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Houston-based helicopter operator Bristow Group primarily operates offshore oil and gas and search and rescue services for government customers.

In a few years, though, it could spearhead a new model of passenger air transport—one that does away with the constraints of airports and other traditional locations in favor of unused parking lots, rooftops, and other places closer to where passengers live and work.