In a month where it seems like more and more airline customers in the news are cranky, if not downright angry, Canada’s WestJet tried something novel to thank a plane full of passengers and celebrate the company’s 21st year in business.
WestJet Creates Happy Customers and a Pair of Guinness Records in One Flight
Key Takeaways:
- WestJet celebrated its 21st year by creating a novel light show in the Mojave Desert to thank passengers flying to Las Vegas.
- The airline projected a kilometer-long "prize wheel" visible from 12,000 feet above, which illuminated specific seat numbers.
- One passenger won a significant prize package, while all other passengers received discounted show tickets and gift cards.
- The elaborate stunt earned WestJet PR buzz and two Guinness World Records for the greatest light output and largest circular projection.
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