The Cirrus Life. Now at jet speed. That’s the tagline Cirrus Aircraft created after the market introduction in late 2016 of the SF50 Vision Jet, a product that is positioned as an ideal step-up airplane for a competent owner of a Cirrus SR22 and who already well understands and embraces all that life entails.
The Cirrus Life: Three Remarkable Days at the Cirrus Vision Center in Knoxville
Key Takeaways:
- Cirrus Aircraft cultivates an aspirational "Cirrus Life" brand, emphasizing lifestyle enhancement and an emotive appeal for its aircraft, mirroring Apple's marketing approach.
- To support this brand, Cirrus established its Vision Center in Knoxville, Tennessee, chosen for its amenities and strategic location, to provide a world-class customer experience for aircraft delivery and training.
- New Cirrus owners, particularly of the Vision Jet and special edition models, receive an "unforgettable" luxury delivery experience, which includes high-end transportation, stays at exclusive resorts, unique leisure activities, and a dramatic aircraft "reveal."
Key takeaways sponsored by Aviator Pro | Start Your Training ->
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