There's no denying that a Cirrus appeals to a buyer in an emotive way as well as an analytic one. A Cirrus is "cool" in a way that a Cessna Skyhawk is not. A Cirrus says something about its owner that a Piper Cherokee never will. The Cirrus approach to aircraft design and marketing, in this way, is reminiscent of, say, Apple with the iPhone. When a new Cirrus is introduced, the airplane isn't merely announced, it is revealed. It's a big deal, in part, because Cirrus does a good job of making sure it is a big deal.