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There’s a Whale on That Tail

With help from a new process by Boeing, Alaska Airlines launches stunning "West Coast Wonders" livery.

Alaska Airlines Boeing 737 MAX 9 landing in an Orca Livery isolated against a bright sky. [Photo: Shutterstock]
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Key Takeaways:

  • Alaska Airlines launched its new "West Coast Wonders" livery featuring photorealistic orcas on a Boeing 737-9, which also promotes concern for endangered southern resident killer whales.
  • The design was created using Boeing's newly developed inkjet printing process for aircraft, significantly reducing production time compared to traditional multi-step painting.
  • This innovative inkjet technology allows for highly detailed, custom designs by applying all colors in a single step, offering a more efficient and versatile livery application method.
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What do you get when you combine new graphics technology and concern for the environment? A killer whale on the tail of a Boeing 737 of course.  

Alaska Airlines launched its new “West Coast Wonders” livery this month with a photorealistic image of a pod of orca frolicking on the side of 737-9. The design was created through Boeing’s newly developed inkjet printing process.

Meg Godlewski

Meg Godlewski has been an aviation journalist for more than 24 years and a CFI for more than 20 years. If she is not flying or teaching aviation, she is writing about it. Meg is a founding member of the Pilot Proficiency Center at EAA AirVenture and excels at the application of simulation technology to flatten the learning curve. Follow Meg on Twitter @2Lewski.

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