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Southwest Airlines and the Industry Mourn Loss of Herb Kelleher

Herb Kelleher, Founder and Chairman Emeritus of Southwest Airlines. Southwest Airlines
Gemini Sparkle

Key Takeaways:

  • Herb Kelleher, founder and long-time leader of Southwest Airlines, revolutionized the airline industry by establishing a successful model based on low fares, no frills, and operating from secondary airports with a single aircraft type.
  • His distinctive management philosophy prioritized employee happiness, believing it would naturally lead to satisfied customers and consistent shareholder dividends, a strategy that proved successful throughout the company's history.
  • Kelleher was known for his unconventional style and humor, even settling a legal dispute through a public arm-wrestling match, which generated significant positive publicity.
  • His legacy is defined by making air travel affordable for the masses and fostering a unique company culture that inspired and motivated employees.
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People at Southwest Airlines knew Herb Kelleher by a number of titles during his years as president, CEO and executive chairman: founder, inspiration, chairman emeritus and friend. When Kelleher died Thursday at age 87, Southwest Airlines posted on social media beneath a photo of a saluting Kelleher, “We already miss you, Herbie. #HonoringHerb.”

Rob Mark

Rob Mark is an award-winning journalist, business jet pilot, flight instructor, and blogger.

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