Most fixed base operators don’t have a lot of money to spend on advertising, so the owners tend to get creative with ways to bring pilots to the airport. There are a number of low-cost gimmicks that have been successfully employed over the years.
Other Tried and True Ways to Boost Traffic at Your FBO
Key Takeaways:
- Fixed Base Operators (FBOs) can implement low-cost marketing by creating unique "selfie spaces" on their ramps (e.g., murals, compass roses) to encourage pilots to take and share photos.
- Another creative tactic is designating a "traveling copilot," such as a stuffed animal, for pilots to take on cross-country flights, generating engaging content and a sense of community.
- Establishing public viewing areas, often with amenities like picnic tables or playgrounds, can attract more visitors to the airport, fostering community interest and engagement.
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