Most fixed base operators don’t have a lot of money to spend on advertising, so the owners tend to get creative with ways to bring pilots to the airport. There are a number of low-cost gimmicks that have been successfully employed over the years.
Other Tried and True Ways to Boost Traffic at Your FBO
Key Takeaways:
- Fixed Base Operators (FBOs) can attract pilots and increase airport visits through creative, low-cost marketing strategies.
- One effective tactic is creating unique "selfie spaces" at the airport, such as murals or compass roses, for pilots to use as photo backdrops.
- Other successful engagement ideas include providing a "traveling copilot" plushie for pilots to pose with on flights, and establishing public viewing areas with amenities like picnic tables to encourage community visits.
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