Most fixed base operators don’t have a lot of money to spend on advertising, so the owners tend to get creative with ways to bring pilots to the airport. There are a number of low-cost gimmicks that have been successfully employed over the years.
Other Tried and True Ways to Boost Traffic at Your FBO
Key Takeaways:
- Fixed Base Operators (FBOs) can utilize low-cost, creative marketing strategies to attract pilots and the public to their airports.
- Effective tactics include creating unique photo opportunities, such as a designated "selfie space" with a recognizable backdrop or a "traveling copilot" stuffed animal for pilots to pose with.
- Establishing public viewing areas, sometimes built with community support and donations, can also encourage more visitors and engagement with the airport.
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