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Other Tried and True Ways to Boost Traffic at Your FBO

Stuffed animals like "Bear" are often given to learners as traveling co-pilots. Meg Godlewski
Gemini Sparkle

Key Takeaways:

  • Fixed Base Operators (FBOs) can utilize low-cost, creative marketing strategies to attract pilots and the public to their airports.
  • Effective tactics include creating unique photo opportunities, such as a designated "selfie space" with a recognizable backdrop or a "traveling copilot" stuffed animal for pilots to pose with.
  • Establishing public viewing areas, sometimes built with community support and donations, can also encourage more visitors and engagement with the airport.
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Most fixed base operators don’t have a lot of money to spend on advertising, so the owners tend to get creative with ways to bring pilots to the airport. There are a number of low-cost gimmicks that have been successfully employed over the years.

Meg Godlewski

Meg Godlewski has been an aviation journalist for more than 24 years and a CFI for more than 20 years. If she is not flying or teaching aviation, she is writing about it. Meg is a founding member of the Pilot Proficiency Center at EAA AirVenture and excels at the application of simulation technology to flatten the learning curve. Follow Meg on Twitter @2Lewski.

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