Most fixed base operators don’t have a lot of money to spend on advertising, so the owners tend to get creative with ways to bring pilots to the airport. There are a number of low-cost gimmicks that have been successfully employed over the years.
Other Tried and True Ways to Boost Traffic at Your FBO
Key Takeaways:
- Fixed Base Operators (FBOs) can attract pilots and visitors through creative, low-cost marketing strategies due to limited advertising budgets.
- Effective tactics include creating designated "selfie spaces" on the airport ramp with recognizable backdrops for pilots to photograph themselves.
- Another successful method involves providing a "traveling copilot" (such as a stuffed animal) for pilots to take on flights and pose with.
- FBOs can also establish public viewing areas, potentially with amenities like picnic tables or playgrounds, to encourage more community visits to the airport.
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