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Zhuhai Airshow: China’s Oshkosh

Gemini Sparkle

Key Takeaways:

  • Airshow China 2012 was a government-endorsed international aerospace trade show heavily focused on military aviation and equipment, featuring minimal general aviation in contrast to Western shows like EAA AirVenture.
  • Exhibitors prioritized brand awareness and future discussions/Memorandums of Understanding over immediate sales, making it an expensive venture for what was considered limited direct business.
  • The event experienced chaotic overcrowding, particularly on public days, which necessitated exhibitors to restrict access or shut down displays to regain control.
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Except for the assault vehicles on display, the cruise and shoulder launched missiles, the Vogue-style models sporting paramilitary jumpsuits and dark glasses, and the thousands of security personnel, Airshow China 2012 is pretty much like EAA AirVenture in Oshkosh, but only if you don’t look too closely.

Called the China International Aviation & Aerospace Exhibition , it is the only international aerospace trade show in China that is endorsed by the Chinese central government. According to the official pamphlet,

Jerry Gregoire

Jerry Gregoire is the founder and co-chairman of Redbird Flight Simulations, the former chief information officer for Dell Computer Corporation, and vice president of information systems for the Pepsi-Cola Company. He currently flies a Cessna Citation CJ3 and a Beech 18.

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