Back in the early ‘90s, Honda ran an ad for its redesigned Prelude. It showed a bright red model against a city skyline with the caption “You’ll never have your pizza delivered again.” The implication was that with a fun enough vehicle, we will look for any excuse to get out and enjoy it.
Passport, Please
Key Takeaways:
- Aircraft owners possess a strong enthusiasm for flying, often seeking even minor justifications like cheaper fuel or a meal to take to the skies and enjoy their aircraft.
- The Wisconsin Department of Transportation created the "Fly Wisconsin Airport Passport Program," a free initiative encouraging pilots to visit 125 airports and 8 aviation museums across the state.
- Participants collect unique stamps in a physical passport to earn prizes, which promotes flying frequency, encourages local exploration, supports community economies, and has proven popular, especially during the pandemic.
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