In a prederegulation court hearing with the Civil Aeronautics Board, Frank Borman, the CEO of Eastern Airlines and former Apollo 8 commander on the first lunar orbit mission, was taking Delta Air Lines to task in the early 1970s in an effort to sway the judge from awarding the airline nonstop authority from Boston to Atlanta. Eastern was claiming that Delta was siphoning customers away from its established nonstop route.
As part of its argument, Borman’s legal team claimed that passengers weren’t being given the option of Eastern’s direct flight when calling Delta reservations. An experienced reservation sales agent testifying suggested the judge simply call the reservation number. Without prompting, the reservations agent that answered the judge’s call offered Eastern Airlines’ option of a nonstop flight first and then Delta’s connection option. Borman wiped the egg off his face.
