Editor’s Note: “Taking Off in Public” is a new digital series written by Craig Fuller, the new owner of FLYING. In this series, Fuller will provide insight into his plans for Flying and a first-hand look at how Flying is being built for the next generation.
Taking Off in Public: The Magic of the Cover
Key Takeaways:
- Craig Fuller, FLYING's new owner, highlights the strategic importance of magazine covers as prime publishing real estate and as a historical chronicle.
- FLYING magazine boasts a 94-year history with over a thousand covers, serving as a "virtual aerospace museum" documenting aviation's evolution.
- Fuller's initiative to post historical covers on social media has garnered significant engagement, revealing shifts in aviation technology, culture, and the magazine's branding and content over the decades.
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