Editor’s Note: “Taking Off in Public” is a new digital series written by Craig Fuller, the new owner of FLYING. In this series, Fuller will provide insight into his plans for Flying and a first-hand look at how Flying is being built for the next generation.
Taking Off in Public: The Magic of the Cover
Key Takeaways:
- Craig Fuller, the new owner of FLYING magazine, has found that sharing the publication's extensive archive of historical covers on social media significantly increases reader engagement.
- Spanning over 94 years, FLYING's covers offer a unique visual history, chronicling the evolution of aviation technology, regulation, culture, and leadership.
- A journey through these decades reveals shifts in the magazine's branding (e.g., from Popular Aviation to FLYING) and cover aesthetics, such as the transition from hand-drawn artwork to photography.
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