Lilium’s Pioneer Edition Jet Hits U.S. Market with Launch of Private Sales

The German firm said its first-edition eVTOL is the first of its kind to become available for private sale to U.S. customers.

Jack Daleo

Wednesday, October 18, 2023 at 10:29 AM ET

Verified

A digital rendering of Lilium’s Jet Pioneer Edition soaring in the skies over Dallas. [Courtesy: Lilium]

Key Takeaways:

Lilium is launching its $10 million "Pioneer Edition" eVTOL for private sale to wealthy individuals and business aviation operators, initially partnering with EMCJET for the U.S. market.
This premium market entry is a strategic first step before Lilium introduces a larger 6-passenger version for commercial air taxi services, targeting corporate transport rather than just recreational flights.
The company is actively pursuing concurrent FAA and EASA type certification (expected 2025-2026) and is building a global network of dealers and operators for both private sales and future commercial operations.

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German electric vertical takeoff and landing (eVTOL) aircraft manufacturer Lilium will eventually begin working with airlines, brokers, and charter operators to launch passenger-ferrying air taxi routes. But first it has another customer in mind: multimillionaires.

Lilium on Wednesday announced a partnership with Houston-based EMCJET, a full-service aircraft brokerage and management firm, to sell its first edition eVTOL—billed at a hefty $10 million—to individuals in the U.S. The company said its Jet Pioneer Edition will be the first aircraft of its kind available for private sale on the U.S. market.