Lilium’s Pioneer Edition Jet Hits U.S. Market with Launch of Private Sales

The German firm said its first-edition eVTOL is the first of its kind to become available for private sale to U.S. customers.

Jack Daleo

Wednesday, October 18, 2023 at 10:29 AM ET

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A digital rendering of Lilium’s Jet Pioneer Edition soaring in the skies over Dallas. [Courtesy: Lilium]

Key Takeaways:

Lilium is initially selling a $10 million "Pioneer Edition" of its eVTOL to wealthy individuals, partnering with EMCJET for private sales and management in the U.S. market.
This premium market strategy is a deliberate first step for the German manufacturer, aiming to pave the way for broader 6-passenger air taxi services for airlines and charter operators by 2026.
U.S. deliveries of the Pioneer Edition are anticipated to begin in late 2025 or early 2026, contingent upon receiving FAA type certification, which Lilium is pursuing concurrently with EASA.

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German electric vertical takeoff and landing (eVTOL) aircraft manufacturer Lilium will eventually begin working with airlines, brokers, and charter operators to launch passenger-ferrying air taxi routes. But first it has another customer in mind: multimillionaires.

Lilium on Wednesday announced a partnership with Houston-based EMCJET, a full-service aircraft brokerage and management firm, to sell its first edition eVTOL—billed at a hefty $10 million—to individuals in the U.S. The company said its Jet Pioneer Edition will be the first aircraft of its kind available for private sale on the U.S. market.