Lilium’s Pioneer Edition Jet Hits U.S. Market with Launch of Private Sales

The German firm said its first-edition eVTOL is the first of its kind to become available for private sale to U.S. customers.

Jack Daleo

Wednesday, October 18, 2023 at 10:29 AM ET

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A digital rendering of Lilium’s Jet Pioneer Edition soaring in the skies over Dallas. [Courtesy: Lilium]

Key Takeaways:

Lilium is initiating its market entry by selling a $10 million "Jet Pioneer Edition" eVTOL to wealthy individuals in the U.S. and other markets, adopting a "premium market first" strategy before launching commercial air taxi services.
Partnering with EMCJET for U.S. sales, only 50 units of the four-seat Pioneer Edition will be produced globally, positioned as the first private eVTOL in the U.S. for corporate transport rather than purely recreational use.
Deliveries are projected to begin in late 2025 or early 2026, following FAA type certification, as part of Lilium's long-term plan to introduce a larger 6-passenger shuttle version for airlines globally.

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German electric vertical takeoff and landing (eVTOL) aircraft manufacturer Lilium will eventually begin working with airlines, brokers, and charter operators to launch passenger-ferrying air taxi routes. But first it has another customer in mind: multimillionaires.

Lilium on Wednesday announced a partnership with Houston-based EMCJET, a full-service aircraft brokerage and management firm, to sell its first edition eVTOL—billed at a hefty $10 million—to individuals in the U.S. The company said its Jet Pioneer Edition will be the first aircraft of its kind available for private sale on the U.S. market.