Good FLYING Reads: John and Martha King’s 'Lift'

Part entrepreneurship manual, part autobiography, the book went on sale October 11.

Thursday, October 13, 2022 at 01:34 PM ET

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The new book from John and Martha King delves into their business creation story, giving readers tools for launching their own successful company. [Courtesy: King Schools]

Key Takeaways:

John and Martha King, founders of the legendary King Schools, have released their first book, "Lift: How to Start, Run, and Grow Your Own Successful Business."
The book is a blend of autobiography and entrepreneurship manual, detailing their 45+ year journey in the aviation training industry.
It offers insights into their business successes and failures, provides actionable tools for aspiring entrepreneurs, and highlights their ethical approach to business development.
The author, a long-time industry colleague, recommends "Lift" as an entertaining and educational read, filled with valuable lessons from the Kings' experience.

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If you haven’t personally trained with John and Martha King, you know someone who has—they’ve taught roughly 50 percent of pilots through one of their live, video, and online courses through more than 45 years of propelling their company, King Schools, into legendary status.

The Kings established a successful business delivering ground training to prospective pilots as well as serving their ongoing training needs. They just released their first book, part entrepreneurship manual and part autobiography, Lift: How to Start, Run, and Grow Your Own Successful Business.