Good FLYING Reads: John and Martha King’s 'Lift'

Part entrepreneurship manual, part autobiography, the book went on sale October 11.

Thursday, October 13, 2022 at 01:34 PM ET

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The new book from John and Martha King delves into their business creation story, giving readers tools for launching their own successful company. [Courtesy: King Schools]

Key Takeaways:

John and Martha King, founders of the iconic King Schools, have taught approximately 50 percent of pilots over their 45+ years in the industry.
They have released their first book, "Lift: How to Start, Run, and Grow Your Own Successful Business," which serves as both an entrepreneurship manual and an autobiography.
The book promotes entrepreneurism, detailing the Kings' business journey, offering actionable tools, insights into their successes and failures, and sharing anecdotes about aviation legends.

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If you haven’t personally trained with John and Martha King, you know someone who has—they’ve taught roughly 50 percent of pilots through one of their live, video, and online courses through more than 45 years of propelling their company, King Schools, into legendary status.

The Kings established a successful business delivering ground training to prospective pilots as well as serving their ongoing training needs. They just released their first book, part entrepreneurship manual and part autobiography, Lift: How to Start, Run, and Grow Your Own Successful Business.