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Honeywell Unveils Aerospace Brand Ahead of Investor Day

Company spinoff features a bright orange logo meant to evoke a sunset.

Honeywell Aerospace's Boeing 757 in a refreshed livery.
Honeywell Aerospace's Boeing 757 in a refreshed livery. [FLYING/Ryan Ewing]
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Key Takeaways:

  • Honeywell unveiled the new "sunrise orange" brand identity for its aerospace spinoff, anticipated to become one of the world’s largest aerospace suppliers.
  • The independent company aims to innovate faster, move with greater agility, and shape the next era of aviation, specifically focusing on increasing electrification and autonomy.
  • Scheduled for completion by June 29, the spinoff will provide more details on its business strategy, financial model, and growth prospects at an upcoming investor day.
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Honeywell on Monday unveiled the new brand identity for its Honeywell Aerospace spinoff—expected to become one of the world’s largest aerospace suppliers—ahead of an investor day in Phoenix on Wednesday.

The company said the new logo’s stylized “H” and “A” are “sunrise orange” in order to evoke “shades of the horizon as a pilot sees it at dawn, with silver accents that reflect the materiality of aircraft.”

Jack Daleo

Jack is a staff writer covering advanced air mobility, including everything from drones to unmanned aircraft systems to space travel—and a whole lot more. He spent close to two years reporting on drone delivery for FreightWaves, covering the biggest news and developments in the space and connecting with industry executives and experts. Jack is also a basketball aficionado, a frequent traveler and a lover of all things logistics.

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