Flexjet Acquires TikTok-Famous The Jet Business

London-based aircraft brokerage and advisory and its viral founder join the fractional ownership company.

Jack Daleo

Friday, June 12, 2026 at 02:01 PM ET

Verified

Edited By:

Travis Tingle

Flexjet chairman Kenn Ricci (left) and The Jet Business founder Steve Varsano. [Credit: Flexjet]

Key Takeaways:

Flexjet has acquired The Jet Business, a prominent London-based aircraft brokerage known for its founder Steve Varsano's viral TikTok presence and unique street-level showroom.
Steve Varsano, the founder of The Jet Business, will become Flexjet's President of International Product Innovation and Global Expansion, leveraging his global recognition and expertise.
The acquisition expands Flexjet's capabilities in global aircraft sales, procurement, and advisory services, enhances its European footprint, and supports its strategic transition to more modern, ultra-long-range private jets.

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One of the most familiar faces in business aviation will take a leading role at Flexjet after the fractional ownership firm acquired London-based aircraft brokerage and advisory firm The Jet Business.

Steve Varsano, who founded The Jet Business in 2011, has built the company—which claims to manage the “world’s first and only street-level corporate aviation showroom” in London—into a viral sensation, racking up 2.5 million followers and more than 1 billion views on TikTok. Following the acquisition, announced by Flexjet on Friday, Varsano will become the new company’s president and oversee “international product innovation and global expansion.”