With very rare exceptions right now, aviation businesses large and small are feeling the immediate financial impacts of the coronavirus (COVID-19) pandemic currently upon us. For large multi-national corporations with deep reserves, to sole proprietorships and mid-size companies, the blistering damage to bottom lines is excruciating, affecting employees, the public, and most importantly to these businesses, their customer base.
PR Expert Offers Best Practices for Aviation Business Crisis Communications
Key Takeaways:
- The COVID-19 pandemic's severe financial impact on aviation businesses demands immediate, precise, and empathetic crisis communication with customers, employees, and suppliers.
- Effective crisis communication requires extreme speed (within six hours), clarity, transparency, and empathy, avoiding speculation or sugarcoating.
- Messages must be tailored for specific audiences, delivered by the CEO or key leadership, and disseminated quickly through existing communication channels.
Key takeaways sponsored by Aviator Pro | Start Your Training ->
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