With very rare exceptions right now, aviation businesses large and small are feeling the immediate financial impacts of the coronavirus (COVID-19) pandemic currently upon us. For large multi-national corporations with deep reserves, to sole proprietorships and mid-size companies, the blistering damage to bottom lines is excruciating, affecting employees, the public, and most importantly to these businesses, their customer base.
PR Expert Offers Best Practices for Aviation Business Crisis Communications
Key Takeaways:
- Aviation businesses are facing significant financial challenges, making fast, precise, and effective crisis communications critical, even for those unprepared.
- Key principles for crisis communication include being clear, transparent, empathetic, and avoiding speculation, while disseminating information rapidly (within six hours) to prevent rumor and misinformation.
- Company leadership (e.g., CEO) should serve as the spokesperson, and messages must be thoughtfully tailored and delivered through existing channels to diverse audiences like employees, customers, and suppliers.
Key takeaways sponsored by Aviator Pro | Start Your Training ->
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