Just days after outgoing Airbus sales chief John Leahy announced the possible end of the A380 production line, because of dwindling orders for the giant four-engine aircraft, came word that Emirates, already operating 101 of the world’s largest passenger aircraft decided it could indeed use another 36 airplanes, 20 firm orders and 16 options. Whether this was the end game of a cleverly orchestrated game of cat and mouse is still open to debate. Airbus needed fresh orders for the airplane to keep the line rolling, but Emirates has staked its entire sales strategy on the 550-seat airplane.
A380 Production Line Will Remain Alive with Emirates Order
Key Takeaways:
- Emirates placed a crucial order for 36 additional Airbus A380s (20 firm, 16 options), potentially saving the superjumbo's production line from closure due to dwindling demand.
- The engine supplier for Emirates' new A380s remains undecided, with the airline reportedly unhappy with current Rolls-Royce performance and inviting other manufacturers to bid.
- British Airways is also reportedly considering new A380 orders to leverage limited landing slots at London Heathrow, indicating continued interest in the aircraft's high capacity.
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