Good FLYING Reads: John and Martha King’s 'Lift'

Part entrepreneurship manual, part autobiography, the book went on sale October 11.

Thursday, October 13, 2022 at 01:34 PM ET

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The new book from John and Martha King delves into their business creation story, giving readers tools for launching their own successful company. [Courtesy: King Schools]

Key Takeaways:

John and Martha King, founders of the legendary King Schools, have released their first book, "Lift: How to Start, Run, and Grow Your Own Successful Business."
The book functions as both an entrepreneurship manual and an autobiography, detailing their business successes and failures, offering actionable tools, and sharing anecdotes from their 45+ years in pilot training.
Reviewed positively by the author, who has a long history with the Kings, the book is praised for its valuable lessons, engaging stories, and promotion of entrepreneurism.

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If you haven’t personally trained with John and Martha King, you know someone who has—they’ve taught roughly 50 percent of pilots through one of their live, video, and online courses through more than 45 years of propelling their company, King Schools, into legendary status.

The Kings established a successful business delivering ground training to prospective pilots as well as serving their ongoing training needs. They just released their first book, part entrepreneurship manual and part autobiography, Lift: How to Start, Run, and Grow Your Own Successful Business.