Wheels Up Sells Entities in Profitability Push

Company plans to invest the proceeds in fleet modernization.

Zach Vasile

Thursday, August 21, 2025 at 10:14 AM ET

Verified

Edited By:

Travis Tingle

A Wheels Up aircraft [Courtesy: Wheels Up]

Key Takeaways:

Wheels Up divested three non-core service businesses—Baines Simmons, Kenyon International Emergency Services, and Redline Assured Security—for approximately $20 million.
The sale aims to streamline operations, sharpen strategic focus, strengthen the company's balance sheet, and fund ongoing fleet modernization efforts.
This move is part of Wheels Up's broader strategy to achieve profitable growth, following years of financial struggles and a significant 2023 rescue investment led by Delta Air Lines.

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Private aviation firm Wheels Up announced this week that it has sold off three non-core businesses in an effort to streamline operations.

The company sold Baines Simmons, Kenyon International Emergency Services, and Redline Assured Security to an unnamed “unrelated third party” for approximately $20 million in proceeds before transaction-related expenses. Wheels Up plans to use that money to advance its ongoing fleet modernization strategy.