Wheels Up Sells Entities in Profitability Push

Company plans to invest the proceeds in fleet modernization.

Zach Vasile

Thursday, August 21, 2025 at 10:14 AM ET

Verified

Edited By:

Travis Tingle

A Wheels Up aircraft [Courtesy: Wheels Up]

Key Takeaways:

Wheels Up divested three non-core services businesses—Baines Simmons, Kenyon International Emergency Services, and Redline Assured Security—for approximately $20 million.
The sale aims to streamline operations, sharpen strategic focus, and fund the company's ongoing fleet modernization strategy with new Embraer and Bombardier jets.
This move is part of Wheels Up's broader effort to achieve sustained, profitable growth, following years of financial struggles and a recent $500 million rescue investment from a Delta Air Lines-led consortium.

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Private aviation firm Wheels Up announced this week that it has sold off three non-core businesses in an effort to streamline operations.

The company sold Baines Simmons, Kenyon International Emergency Services, and Redline Assured Security to an unnamed “unrelated third party” for approximately $20 million in proceeds before transaction-related expenses. Wheels Up plans to use that money to advance its ongoing fleet modernization strategy.