Private aviation company Wheels Up is consolidating its customer offerings and services, including Air Partner, under one brand.
The company said Tuesday that it will provide a single, personalized team to manage private aviation membership, global private charter, group charter, and hybrid private-commercial itineraries through a strategic partnership with Delta Air Lines.
Subscribe to Our Newsletter
Delta owns 95 percent of Wheels Up.
The organizational changes will bring together the Wheels Up and Air Partner brands in the U.S. The two brands were previously supported by separate sales, marketing, account management, and service delivery organizations.
A similar consolidation of private jet and group charter services will take place in the U.K. and the rest of the world in the coming months, Wheels Up leaders said.
Wheels Up acquired Air Partner, an aviation services group, in 2022.
“These go-to-market changes are designed to deliver a more seamless and personalized experience while leveraging the full breadth of our industry-first aviation solutions platform,” Wheels Up CEO George Mattson said in a statement. “By unifying our global membership and charter sales teams and our customer service functions, we will provide a consistent experience throughout the customer journey.”
As part of the new “concierge” structure, Wheels Up customers will be paired with industry- and regionally-focused sales and service teams that support the customer end-to-end on each trip. The integrated teams are responsible for sales, booking, trip support, and service coordination, officials said.
