With an Uber-like charter app, he figures Wheels Up can Uberize the industry. He's been watching the consumer marketplace evolve and realizes Uber, Netflix and Amazon have proven it's possible to grow a consumer base that really didn't exist before those portals went live. "What we're creating at Wheels Up will allow us to have a frictionless relationship with customers, airplanes and the charter trips they want." Once The Wheels Up app is complete, customers will be able to book charter flights not simply on company aircraft, but also on those of other vetted suppliers of aircraft up through heavy jets. In the last six years Wheels Up has gone from being a King Air provider to an aviation-solution provider with plans to expand beyond their traditional member model. "We have 1,250 airplanes vetted and verified for our off-fleet business. We see that number growing by a factor of 5 when we push the technology out," Dichter said.