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The Great Circle Route

An aviation odyssey leads to FLYING Magazine.

Randy S. Bolinger has joined the team as editorial director of FLYING, where he will oversee editorial strategy for its flagship brand, FLYING Magazine. [Courtesy: Randy S. Bolinger]
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Key Takeaways:

  • The article introduces the new Editorial Director of FLYING Magazine, whose 25-year career in aviation journalism and marketing is metaphorically described as a "great circle route" leading to this esteemed role.
  • The author recounts a history of innovative aviation marketing and branding projects, highlighting significant contributions at EAA AirVenture for brands like Cirrus and Columbia Aircraft.
  • Other past initiatives include creating FLYING Magazine’s Parade of Planes during the Great Recession and orchestrating major advertisements, consistently leveraging FLYING as a premier platform.
  • As Editorial Director, the author expresses a commitment to upholding FLYING's nearly century-long legacy as the world's most respected aviation publication, aiming to continue engaging, entertaining, and educating readers.
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Most aviators are likely familiar with the concept of the great circle route.

Mathematically, the term describes the shortest distance between two points on a sphere. Metaphorically, it describes the great arc of a journey that led me to this point in my aviation career—while it wasn’t a direct route, it’s the destination that matters.

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