Register

The Evolution of a Legacy Brand

An iconic brand is adapting in a time of rapid change.

Lisa DeFrees has been with FLYING since 1995. [FLYING]
Gemini Sparkle

Key Takeaways:

  • `FLYING` has significantly evolved from solely a print magazine into a multi-platform "Flying Media Group," adapting to the digital landscape with diverse offerings like websites, podcasts, and OTT platforms.
  • Despite digital expansion, the article highlights the enduring value and "renaissance" of print media, emphasizing its role in providing a focused, distraction-free environment for learning, especially critical in aviation.
  • The publication is committed to preserving its legacy, fostering growth in aviation, and championing the freedom of flight for pilots and aspiring aviators through its curated content.
See a mistake? Contact us.

In 1995 when I joined FLYING the National Science Foundation and its partners were just beginning to open up their World Wide Web for commercial use. The internet was in its infancy, with 20,000 websites in existence and little to no pathway to them for consumers. The tide slowly started to change with the launch of Google in 1998. Even so, magazine publishers had not made investments in digital publishing as it wasn’t a thing…yet

I am forever grateful to have started at FLYING when I did, as it instilled in me a great appreciation for print media and the vital role it plays in providing a focused and stable environment for readers to indulge, to learn, and to be inspired, free from distraction. I believe this is vital in aviation, where the risk and reward for pilots is far greater—and the need to learn is constant. We simply have to unplug sometimes. 

Lisa DeFrees

Lisa DeFrees is Publisher of FLYING Media Group. She's a student pilot and has been with FLYING for 27 years. She resides in Greenville, South Carolina with her dog, Chuck Yeager.

Ready to Sell Your Aircraft?

List your airplane on AircraftForSale.com and reach qualified buyers.

List Your Aircraft
AircraftForSale Logo | FLYING Logo
Pilot in aircraft
Sign-up for newsletters & special offers!

Get the latest stories & special offers delivered directly to your inbox.

SUBSCRIBE