Starving on Super Bowl Sunday? Dallas Residents Can Order Free Snacks by Drone

FAA, meanwhile, creates a ‘No Drone Zone’ around Caesars Superdome in New Orleans, where the big game will take place.

Friday, February 07, 2025 at 02:05 PM ET

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Wing will offer free drone delivery of Doritos chips, Tostitos dips, and Pepsi Zero Sugar soda to residents of Frisco, Texas, a suburb of Dallas-Fort Worth, on Super Bowl Sunday. [Courtesy: Wing]

Key Takeaways:

PepsiCo and Wing (Alphabet) are partnering to provide free "Party Packs" via drone delivery to residents of Frisco, Texas, for Super Bowl Sunday, showcasing the expansion of commercial drone services in areas with eased FAA restrictions.
The FAA has imposed strict "No Drone Zones" around the Super Bowl LIX in New Orleans, with severe penalties for violations, due to security concerns at major events.
There is an ongoing push by federal and local officials to expand authority for jamming or taking down rogue drones, driven by increasing incursions at U.S. sporting events and broader security concerns.

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As Dallas sports fans watch the Kansas City Chiefs and Philadelphia Eagles score touchdowns on Super Bowl Sunday, free snacks and drinks will touch down on their front porches.

This weekend, residents of Frisco, Texas—a suburb of Dallas-Fort Worth—can order game day goodies via the sky through a partnership between PepsiCo and Wing, the drone delivery arm of Google parent Alphabet. The partners are offering “Party Packs” containing Doritos chips, Tostitos dips, and Pepsi Zero Sugar soda, free of charge.

Jack Daleo

Jack is a staff writer covering advanced air mobility, including everything from drones to unmanned aircraft systems to space travel—and a whole lot more. He spent close to two years reporting on drone delivery for FreightWaves, covering the biggest news and developments in the space and connecting with industry executives and experts. Jack is also a basketball aficionado, a frequent traveler and a lover of all things logistics.