FLYING’s Significant Improvements and Smashing Success

After a full year under new ownership, FLYING owner and CEO Craig Fuller outlines how the investment has been a smashing success thanks to more content of the highest quality, enormous advertiser support, and big plans to expand.

Craig Fuller

Wednesday, September 21, 2022 at 03:10 PM ET

Verified

[Illustration Credit: Amy Sledge]

Key Takeaways:

Following its acquisition in July 2021, *FLYING* Magazine has undergone a successful revitalization, marked by significant investments and an 88% year-over-year revenue increase.
The print edition has been upgraded with higher quality materials and design, and due to positive feedback, is returning to a monthly publication frequency starting January 2023.
The digital experience has also been enhanced with a redesigned website offering more pilot-focused content, an improved reader experience, and plans to double contributors.
Distribution is expanding, making the revamped print magazine available at FBOs nationwide and select retail newsstands.

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I have been flying airplanes for more than 25 years and reading FLYING Magazine since I was a teenager. In late July 2021, I had the opportunity to purchase FLYING. The staff of the magazine and I are now more than a full year in, and I’m excited to share that the investment has been a smashing success.

When I started on the FLYING journey, I could not imagine how rewarding it would be. In the past year, we have made significant improvements across FLYING.