FLYING’s Significant Improvements and Smashing Success

After a full year under new ownership, FLYING owner and CEO Craig Fuller outlines how the investment has been a smashing success thanks to more content of the highest quality, enormous advertiser support, and big plans to expand.

Craig Fuller

Wednesday, September 21, 2022 at 03:10 PM ET

Verified

[Illustration Credit: Amy Sledge]

Key Takeaways:

Since its acquisition in mid-2021, *FLYING* magazine has undergone significant print and digital transformations, resulting in an 88% year-over-year revenue increase.
The print magazine has been upgraded with high-quality paper and design, and will revert from quarterly to a monthly publication schedule in 2023 due to overwhelming positive feedback.
Substantial investments have enhanced the digital experience with more diverse content and an improved user interface, while distribution is expanding to FBOs and major retail newsstands nationwide.

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I have been flying airplanes for more than 25 years and reading FLYING Magazine since I was a teenager. In late July 2021, I had the opportunity to purchase FLYING. The staff of the magazine and I are now more than a full year in, and I’m excited to share that the investment has been a smashing success.

When I started on the FLYING journey, I could not imagine how rewarding it would be. In the past year, we have made significant improvements across FLYING.