FLYING’s Significant Improvements and Smashing Success

After a full year under new ownership, FLYING owner and CEO Craig Fuller outlines how the investment has been a smashing success thanks to more content of the highest quality, enormous advertiser support, and big plans to expand.

Craig Fuller

Wednesday, September 21, 2022 at 03:10 PM ET

Verified

[Illustration Credit: Amy Sledge]

Key Takeaways:

After a significant investment, "FLYING" magazine has experienced a successful year, boasting 88% year-over-year revenue growth.
The print edition has been upgraded with higher quality materials and design, and its publication frequency is returning from quarterly to monthly due to strong reader and advertiser support.
The digital experience has also seen substantial investment, with an enhanced website offering more specialized content, an intuitive user interface, and aviation-relevant advertising.
Distribution is expanding, making "FLYING" available at FBOs nationwide and select retail newsstands like Barnes & Noble and Hudson News.

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I have been flying airplanes for more than 25 years and reading FLYING Magazine since I was a teenager. In late July 2021, I had the opportunity to purchase FLYING. The staff of the magazine and I are now more than a full year in, and I’m excited to share that the investment has been a smashing success.

When I started on the FLYING journey, I could not imagine how rewarding it would be. In the past year, we have made significant improvements across FLYING.