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Flying the Lifestyle

A leader in Sonoma's hospitality industry makes a business case for the Cessna Citation M2 and Gulfstream GIVSP—and a grass-strip companion.

Jordan Vineyard and Winery is located in Alexander Valley American Viticultural Area in Sonoma County, California. [Credit: Stephen Yeates]
Gemini Sparkle

Key Takeaways:

  • John Jordan, owner of Jordan Winery, is a highly credentialed pilot with a deep passion for aviation, which he leverages to efficiently manage his hospitality-focused wine business.
  • He utilizes a fleet of business jets (Citation M2 and Gulfstream GIVSP), along with a private turf strip, to facilitate winery operations, enhance customer and staff logistics, and overcome geographical challenges.
  • Beyond wine and flying, Jordan is a national security analyst for cable news, applying his diverse background in economics, law, and military service to comment on complex international affairs.
  • Jordan views aviation as a platform for lifelong learning, engaging with its technical complexities and continuous evolution rather than as a mere leisure activity.
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The mustard tones of the Jordan Winery manor house echo the brushy yellow herb that peppers the vineyards of Sonoma County in the springtime. In her pursuit to evoke the chateaux of France that she loves, Sally Jordan chose the color as one of hundreds of design elements that come together to give guests the feeling of a grande maison in Provence, instead of an estate in northern California.

When he took ownership of the winery from Sally and his father, Tom, in 2007, John Jordan kept his mother’s French aesthetic in place, because it had worked so well for the winery and the hospitality-focused company that encompasses it. 

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