Firecrown Announces Major Investments Across Aviation Portfolio

Industry veteran Jonathan Welsh to lead Aviation Consumer’s digital transformation; AirlineGeeks.com and AircraftForSale.com debut refreshed platforms; Plane + Pilot prepares rebrand for 2026.

FLYING Staff

Tuesday, October 28, 2025 at 08:00 AM ET

Verified

Edited By:

Travis Tingle

Firecrown Aviation logos [File photo]

Key Takeaways:

Firecrown Media's Aviation Group is significantly investing in and modernizing its aviation media and marketplace portfolio.
Veteran aviation journalist Jonathan Welsh has joined to lead *Aviation Consumer*, which will transition to a 100 percent digital platform for unbiased product evaluations.
Comprehensive front-end overhauls were unveiled for *AirlineGeeks.com* and *AircraftForSale.com*, and *Plane + Pilot* magazine will undergo a full rebrand in 2026.
Content from *Aviation Safety* and *IFR* magazines will continue to live digitally under the *FLYING* brand starting next year, preserving their editorial rigor.

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Firecrown Media’s Aviation Group announced several significant developments across its expanding aviation media and marketplace portfolio, reinforcing its commitment to investing in and modernizing the brands pilots and enthusiasts trust most.

Veteran aviation journalist Jonathan Welsh has joined Firecrown from the Aircraft Owners and Pilots Association (AOPA) to lead the renewed Aviation Consumer brand.