Firecrown Announces Major Investments Across Aviation Portfolio

Industry veteran Jonathan Welsh to lead Aviation Consumer’s digital transformation; AirlineGeeks.com and AircraftForSale.com debut refreshed platforms; Plane + Pilot prepares rebrand for 2026.

FLYING Staff

Tuesday, October 28, 2025 at 08:00 AM ET

Verified

Edited By:

Travis Tingle

Firecrown Aviation logos [File photo]

Key Takeaways:

Firecrown Media's Aviation Group is undertaking significant investments and modernization efforts across its aviation media and marketplace portfolio.
Veteran aviation journalist Jonathan Welsh has joined Firecrown to lead the Aviation Consumer brand, which will transition to a 100% digital platform for unbiased product evaluations.
Several other brands are undergoing changes, including front-end overhauls for AirlineGeeks.com and AircraftForSale.com, a full rebrand for Plane + Pilot magazine in 2026, and the digital integration of Aviation Safety and IFR magazine content under the FLYING brand.

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Firecrown Media’s Aviation Group announced several significant developments across its expanding aviation media and marketplace portfolio, reinforcing its commitment to investing in and modernizing the brands pilots and enthusiasts trust most.

Veteran aviation journalist Jonathan Welsh has joined Firecrown from the Aircraft Owners and Pilots Association (AOPA) to lead the renewed Aviation Consumer brand.