Need Lift to NBAA-BACE? Blade Has You Covered

Scheduled passenger service is now a division of Joby Aviation, which plans to introduce electric air taxis.

Jack Daleo

Wednesday, October 08, 2025 at 10:00 AM ET

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Jack Daleo

The Ryder Cup, one of golf’s most prestigious events, offered Blade passenger service to spectators in September. [Courtesy: Blade Urban Air Mobility]

Key Takeaways:

Joby Aviation will display its S4 eVTOL air taxi at the NBAA-BACE event, while its newly acquired Blade Urban Air Mobility service provides scheduled helicopter flights for attendees.
Joby acquired Blade's passenger business for $125 million, aiming to integrate its urban air mobility platform to facilitate future advanced air mobility services.
Joby plans to use Blade as an incubator for its ElevateOS platform, intending to integrate services into the Uber app and transition to the S4 eVTOL for commercial operations once certified, predicted around early 2027.

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A developer of electric vertical takeoff and landing (eVTOL) air taxis will give attendees of one of the world’s premier business aviation events a glimpse of the future.

From October 14-16, thousands will gather at the National Business Aviation Association’s annual Business Aviation Convention and Exhibition (NBAA-BACE) in Las Vegas—including eVTOL manufacturer Joby Aviation. Attendees won’t be able to hail Joby’s electric air taxi just yet, though it will be on display. Instead, the company will offer scheduled helicopter flights through its newly acquired Blade Urban Air Mobility service.