Need Lift to NBAA-BACE? Blade Has You Covered

Scheduled passenger service is now a division of Joby Aviation, which plans to introduce electric air taxis.

Jack Daleo

Wednesday, October 08, 2025 at 10:00 AM ET

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Edited By:

Jack Daleo

The Ryder Cup, one of golf’s most prestigious events, offered Blade passenger service to spectators in September. [Courtesy: Blade Urban Air Mobility]

Key Takeaways:

Joby Aviation will showcase its S4 eVTOL air taxi at the NBAA-BACE event, highlighting the future of advanced air mobility.
Joby's recently acquired Blade Urban Air Mobility will offer scheduled helicopter flights at the event, demonstrating current vertical transportation services with an eye toward future eVTOL integration.
The acquisition of Blade is a key strategic move for Joby, aiming to transition Blade's platform from helicopters to its S4 eVTOLs, with commercial certification anticipated around early 2027 and potential integration with Uber's app.

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A developer of electric vertical takeoff and landing (eVTOL) air taxis will give attendees of one of the world’s premier business aviation events a glimpse of the future.

From October 14-16, thousands will gather at the National Business Aviation Association’s annual Business Aviation Convention and Exhibition (NBAA-BACE) in Las Vegas—including eVTOL manufacturer Joby Aviation. Attendees won’t be able to hail Joby’s electric air taxi just yet, though it will be on display. Instead, the company will offer scheduled helicopter flights through its newly acquired Blade Urban Air Mobility service.