Need Lift to NBAA-BACE? Blade Has You Covered

Scheduled passenger service is now a division of Joby Aviation, which plans to introduce electric air taxis.

Jack Daleo

Wednesday, October 08, 2025 at 10:00 AM ET

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Jack Daleo

The Ryder Cup, one of golf’s most prestigious events, offered Blade passenger service to spectators in September. [Courtesy: Blade Urban Air Mobility]

Key Takeaways:

Joby Aviation will showcase its S4 eVTOL at NBAA-BACE, while its newly acquired Blade Urban Air Mobility service will offer scheduled helicopter flights for attendees, demonstrating both current and future urban air transport.
Joby's S4 eVTOL, designed for faster, quieter, and zero-emission urban trips, combines vertical takeoff with fixed-wing cruising, with commercial operations anticipated to begin around early 2027.
The strategic $125 million acquisition of Blade's passenger business provides Joby with an operational platform, facilities, and a pathway to transition existing urban air mobility services to its S4 eVTOLs, including planned integration with the Uber app.

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A developer of electric vertical takeoff and landing (eVTOL) air taxis will give attendees of one of the world’s premier business aviation events a glimpse of the future.

From October 14-16, thousands will gather at the National Business Aviation Association’s annual Business Aviation Convention and Exhibition (NBAA-BACE) in Las Vegas—including eVTOL manufacturer Joby Aviation. Attendees won’t be able to hail Joby’s electric air taxi just yet, though it will be on display. Instead, the company will offer scheduled helicopter flights through its newly acquired Blade Urban Air Mobility service.