As BendixKing seeks to offer a full array of avionics products for the general aviation market, the company is turning to an untested growth strategy to allow it to better compete against the likes of Garmin and other heavy hitters in a crowded market.
BendixKing Broadens Avionics Partnerships
Key Takeaways:
- BendixKing is adopting a new growth strategy by partnering with other established manufacturers (e.g., TruTrak, Avidyne, JPI) rather than developing new avionics products internally.
- This collaborative approach allows BendixKing to quickly offer a comprehensive product range for general aviation without significant R&D investment, while providing partners access to BendixKing's global sales and support network.
- The company is launching several rebranded products, including AeroCruze autopilots, xPoint/AeroPoint engine monitors, and AeroNav GPS navigators, all under the BendixKing name, aiming for an "open-architecture ecosystem."
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