If the stylized dragonfly in its new logo didn’t tip you off, the disappearance of the word “helicopter” from its name should provide an ample clue that Bell Helicopter – or just Bell, we should say now – recognizes that its future lies well beyond the boundaries of rotorcraft like the ubiquitous Hueys and JetRangers that made it famous since the 1960s and 70s.
Bell Rebrands as Tech Company, Dropping ‘Helicopter’ from Its Name
Key Takeaways:
- Bell Helicopter has rebranded to "Bell," signifying its move beyond traditional rotorcraft to embrace a broader future in vertical aviation.
- The company now aims to be a "technology company redefining flight," focusing on innovative solutions for a new era.
- This new direction is exemplified by projects like its Urban Air Taxi, developed in partnership with Uber for on-demand flight.
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