Flexjet Acquires TikTok-Famous The Jet Business

London-based aircraft brokerage and advisory and its viral founder join the fractional ownership company.

Jack Daleo

Friday, June 12, 2026 at 02:01 PM ET

Verified

Edited By:

Travis Tingle

Flexjet chairman Kenn Ricci (left) and The Jet Business founder Steve Varsano. [Credit: Flexjet]

Key Takeaways:

Flexjet has acquired The Jet Business, a London-based aircraft brokerage founded by Steve Varsano, known for its viral TikTok presence and unique street-level showroom.
Steve Varsano, founder of The Jet Business, will become Flexjet's President of international product innovation and global expansion, leveraging his expertise in aircraft sales and advisory.
This acquisition expands Flexjet's global capabilities in private aircraft sales, procurement, and advisory services, integrating its FXSolutions entity and strengthening its European footprint.
The deal will help Flexjet in its transition towards modern, large, ultra-long-range private jets and provide The Jet Business clients with access to Flexjet's operational support and aircraft management solutions.

See a mistake? Contact us.

One of the most familiar faces in business aviation will take a leading role at Flexjet after the fractional ownership firm acquired London-based aircraft brokerage and advisory firm The Jet Business.

Steve Varsano, who founded The Jet Business in 2011, has built the company—which claims to manage the “world’s first and only street-level corporate aviation showroom” in London—into a viral sensation, racking up 2.5 million followers and more than 1 billion views on TikTok. Following the acquisition, announced by Flexjet on Friday, Varsano will become the new company’s president and oversee “international product innovation and global expansion.”