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Cessna, Beechcraft Show Unified Front at EBACE

** Textron Aviation**
Gemini Sparkle

Key Takeaways:

  • Textron Aviation (Cessna, Beechcraft, Hawker) showcased a unified front for the first time at EBACE, demonstrating smooth integration while strategically maintaining separate brand recognition for customers.
  • The merger facilitates operational efficiencies through merged teams (piston, turboprops, jets) and shared resources, such as Beechcraft's composite facility aiding Cessna production.
  • While Hawker jet production is not resuming, the brand remains valuable for its significant aftermarket service business and as a trade-in option for new Citation sales.
  • A primary goal is to enhance customer service by sharing best practices across brands and aiming for all company-owned service locations to handle all models by year-end.
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Walter Beech and Clyde Cessna may be rolling in their graves as the brands under the Textron Aviation umbrella — Cessna Aircraft, Beechcraft and Hawker — for the first time presented a unified front, exhibiting together at the European Business Aviation Convention and Exhibition (EBACE) in Geneva, Switzerland. It’s only been about two months since the iconic companies were brought together, yet somehow, like the red, white and blue colors that mark their logos, they appear to have blended surprisingly smoothly.

At the Textron Aviation static display outside Geneva’s Palexpo convention center, Beechcraft’s King Airs and Cessna’s Citation jets and single-engine Caravan are lined up side by side, and a table at the booth inside the main exhibit area shows a crowd of models of the diverse family. Being a bizav show, the piston products are excluded from the display. The piston family is, however, not being eliminated.

Pia Bergqvist

Pia Bergqvist joined FLYING in December 2010. A passionate aviator, Pia started flying in 1999 and quickly obtained her single- and multi-engine commercial, instrument and instructor ratings. After a decade of working in general aviation, Pia has accumulated almost 3,000 hours of flight time in nearly 40 different types of aircraft.

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