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Will the last one out the door …

One of the beautiful things about Oshkosh is the self-deception: Stand in the middle of the crowded grounds, teaming with people and aircraft, and you can enjoy the momentary illusion that aviation is actually a popular, well-attended activity.

Gemini Sparkle

Key Takeaways:

  • The author observed notably lower attendance and thinner crowds at Oshkosh, challenging the perception of aviation as a widely popular activity despite major new product announcements.
  • A survey on aviation interior shops received significantly fewer responses (132 vs. 238 in 2008), suggesting aircraft owners are deferring upgrades or fewer people are engaging with aviation media.
  • These trends indicate a troubling decline in consumer spending, engagement, and the overall popularity of aviation, which could hinder industry growth, particularly for high-cost certified products and the recruitment of new pilots.
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One of the beautiful things about Oshkosh is the self-deception: Stand in the middle of the crowded grounds, teaming with people and aircraft, and you can enjoy the momentary illusion that aviation is actually a popular, well-attended activity.

The illusion gets harder to maintain each year because age (and time spent working beside Paul Bertorelli) forms an ever-thickening cynical crust. This year should have marked a brightening in the aviation outlook—there were major product announcements from $515,000 diesel-powered Skylanes to $1000 combo ADS-B/GPS/AHRS units that turn your iPad into a handheld glass panel and fit in your pocket (see page 17). But it was notably lacking in what Oshkosh is almost always good for: people.

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