Firecrown Announces Major Investments Across Aviation Portfolio

Industry veteran Jonathan Welsh to lead Aviation Consumer’s digital transformation; AirlineGeeks.com and AircraftForSale.com debut refreshed platforms; Plane + Pilot prepares rebrand for 2026.

FLYING Staff

Tuesday, October 28, 2025 at 08:00 AM ET

Verified

Edited By:

Travis Tingle

Firecrown Aviation logos [File photo]

Key Takeaways:

Firecrown Media's Aviation Group is making significant investments to modernize its aviation media and marketplace portfolio, focusing on digital expansion and enhanced user experience.
Veteran journalist Jonathan Welsh has joined to lead *Aviation Consumer*, which will transition to a 100% digital platform for unbiased product evaluations.
Digital platforms like AirlineGeeks.com and AircraftForSale.com have received major front-end overhauls, and *Plane + Pilot* magazine is slated for a full rebrand in 2026 to celebrate personal aviation.
The group reaffirmed its commitment to *Aviation Safety* and *IFR* magazines, with their content migrating digitally under the FLYING brand next year, ensuring continued editorial rigor.

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Firecrown Media’s Aviation Group announced several significant developments across its expanding aviation media and marketplace portfolio, reinforcing its commitment to investing in and modernizing the brands pilots and enthusiasts trust most.

Veteran aviation journalist Jonathan Welsh has joined Firecrown from the Aircraft Owners and Pilots Association (AOPA) to lead the renewed Aviation Consumer brand.