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Flying the Lifestyle

A leader in Sonoma's hospitality industry makes a business case for the Cessna Citation M2 and Gulfstream GIVSP—and a grass-strip companion.

Jordan Vineyard and Winery is located in Alexander Valley American Viticultural Area in Sonoma County, California. [Credit: Stephen Yeates]
Gemini Sparkle

Key Takeaways:

  • John Jordan, owner of Jordan Winery, is primarily a highly credentialed pilot who has flown since age 17, not a traditional "wine guy," despite maintaining his mother's French aesthetic at the winery.
  • He strategically utilizes two business jets, a Cessna Citation M2 and a Gulfstream GIVSP, for both winery operations—such as visiting accounts and transporting clients/staff—and personal travel, enhancing efficiency and reach.
  • Jordan's passion for aviation stems from its technical aspects and opportunities for lifelong learning, aligning with his diverse background as an economist, lawyer, and national security analyst.
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The mustard tones of the Jordan Winery manor house echo the brushy yellow herb that peppers the vineyards of Sonoma County in the springtime. In her pursuit to evoke the chateaux of France that she loves, Sally Jordan chose the color as one of hundreds of design elements that come together to give guests the feeling of a grande maison in Provence, instead of an estate in northern California.

When he took ownership of the winery from Sally and his father, Tom, in 2007, John Jordan kept his mother’s French aesthetic in place, because it had worked so well for the winery and the hospitality-focused company that encompasses it. 

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