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Flying the Lifestyle

A leader in Sonoma's hospitality industry makes a business case for the Cessna Citation M2 and Gulfstream GIVSP—and a grass-strip companion.

Jordan Vineyard and Winery is located in Alexander Valley American Viticultural Area in Sonoma County, California. [Credit: Stephen Yeates]
Gemini Sparkle

Key Takeaways:

  • John Jordan, owner of Jordan Winery, is primarily passionate about aviation, holding multiple pilot ratings and viewing flying as a lifelong learning pursuit, rather than an escape.
  • He strategically uses his business jets, a Cessna Citation M2 and a Gulfstream GIVSP, to efficiently conduct winery business, visit clients, host guests, and transport staff, valuing their practicality and time-saving capabilities.
  • The Jordan Winery maintains a French chateau aesthetic established by his mother and operates with a unique points-based customer loyalty program focused on Cabernet, Chardonnay, and hospitality.
  • Beyond the winery and aviation, Jordan is also a national security analyst for cable news, leveraging his diverse background in economics, law, and military service, demonstrating a broad range of intellectual interests.
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The mustard tones of the Jordan Winery manor house echo the brushy yellow herb that peppers the vineyards of Sonoma County in the springtime. In her pursuit to evoke the chateaux of France that she loves, Sally Jordan chose the color as one of hundreds of design elements that come together to give guests the feeling of a grande maison in Provence, instead of an estate in northern California.

When he took ownership of the winery from Sally and his father, Tom, in 2007, John Jordan kept his mother’s French aesthetic in place, because it had worked so well for the winery and the hospitality-focused company that encompasses it. 

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