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Shark Blimps are Prowling Both Coasts

Discovery Channel takes to the skies to promote upcoming ‘Shark Week.’

One of the two "Shark Week" blimps flying over San Gabriel Valley Airport (KEMT) [Photo: Leanne Powers]
Gemini Sparkle

Key Takeaways:

  • Discovery Channel has launched shark-painted blimps on the East and West coasts to promote its annual Shark Week programming.
  • The blimps are part of a social media campaign, encouraging viewers to post photos with location-specific hashtags (#EastShark or #WestShark) to see which coast shows more appreciation.
  • Shark Week, an annual pop culture tradition running from July 24-30 this year, currently sees #EastShark winning the blimp-related hashtag battle.
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Meg Godlewski

Meg Godlewski has been an aviation journalist for more than 24 years and a CFI for more than 20 years. If she is not flying or teaching aviation, she is writing about it. Meg is a founding member of the Pilot Proficiency Center at EAA AirVenture and excels at the application of simulation technology to flatten the learning curve. Follow Meg on Twitter @2Lewski.

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