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Wheels Up Reorganizes Services Under Single Brand

Company says new model will streamline and personalize the customer experience.

An aircraft from Wheels Up's fleet
An aircraft from Wheels Up's fleet [Credit: Wheels Up]
Gemini Sparkle

Key Takeaways:

  • Wheels Up is consolidating all its customer offerings and services, including Air Partner, under a single brand.
  • The company aims to provide a seamless, personalized "concierge-level" customer experience through a unified team for all private aviation services.
  • This consolidation integrates previously separate Wheels Up and Air Partner operations in the U.S., with plans for similar global integration in the near future.
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Private aviation company Wheels Up is consolidating its customer offerings and services, including Air Partner, under one brand.

The company said Tuesday that it will provide a single, personalized team to manage private aviation membership, global private charter, group charter, and hybrid private-commercial itineraries through a strategic partnership with Delta Air Lines.

Zach Vasile

Zach Vasile is a writer and editor covering news in all aspects of aviation. He has reported for and contributed to the Manchester Journal Inquirer, the Hartford Business Journal, the Charlotte Observer, and the Washington Examiner, with his area of focus being the intersection of business and government policy.

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